Cannes Lions
WRC, Auckland / DVD UNLIMITED / 2006
Awards:
Overview
Entries
Credits
Execution
Hard-on man walked the sexpo for the full three days it was on, catching onlookers' eyes wherever he went with his “bulge”. The message “be more discreet” was clearly communicated by his own lack of discretion.
Outcome
Judging from people’s reactions, we had an entertaining and engaging response from the Sexpo’s 10,000 or so visitors.
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