Cannes Lions

DVD HIRE

WRC, Auckland / DVD UNLIMITED / 2006

Awards:

1 Shortlisted Cannes Lions
Presentation Image
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Overview

Entries

Credits

OVERVIEW

Execution

Hard-on man walked the sexpo for the full three days it was on, catching onlookers' eyes wherever he went with his “bulge”. The message “be more discreet” was clearly communicated by his own lack of discretion.

Outcome

Judging from people’s reactions, we had an entertaining and engaging response from the Sexpo’s 10,000 or so visitors.

Similar Campaigns

8 items

Unlimited Space

RAKUTEN GROUP, INC., Tokyo

Unlimited Space

2022, RAKUTEN

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