Cannes Lions
VML PROPAGANDA, Sao Paulo / MPSP / 2014
Overview
Entries
Credits
Execution
The campaign was shot in places that represent the story behind the disappearance of these children. In this case, a park.
Outcome
Seven missing people were found since the beginning of the campaign. These positive results have already created the demand for more videos that hopefully will help to bring even more people back to their families.