Cannes Lions

E01

VML PROPAGANDA, Sao Paulo / MPSP / 2014

Presentation Image
Online Video
Presentation Image
Online Video
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Overview

Entries

Credits

OVERVIEW

Execution

The campaign was shot in places that represent the story behind the disappearance of these children. In this case, a park.

Outcome

Seven missing people were found since the beginning of the campaign. These positive results have already created the demand for more videos that hopefully will help to bring even more people back to their families.

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