Cannes Lions
CHANNEL 4, London / E4 / 2008
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This is the campaign to promote the second series of teen drama Skins. We needed to reflect the darker tone of this second series – there’s still plenty of partying and shagging, but the characters’ worlds start to fall apart at the seams. Musically I had some ideas of what track we were going to use in the cut during the shoot, but wasn’t completely sure. In the end I listened to about 300 tracks and finally in the offline I tried ‘Nude’ by Radiohead, and it immediately worked really well – the perfect mix of melancholy, foreboding and sensuality.
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