We created NFL Tour ‘Decision ‘08’ to provide an entertaining experience and facilitate fan voting for who would be the cover athlete of EA Sports NFL Tour video game. Through custom created video, candidates introduce themselves, have election ‘commercials’, and address key issues. Fans could also download items from each of the candidates’ custom ‘campaign kits’. With minimal media support, nearly 30,000 votes were cast by visitors. 60% of the site visits lasted at least 30 seconds, with some as long as 5 minutes. There were over 180,000 video plays at the site, with another 100,000+ video plays at YouTube.