Spain is one of the countries with the most illegal downloads from the internet in the world. In spite of the government's efforts to eradicate the problem, Spain continues to be in the Top Ten of the countries with the highest piracy.

Cinemanía is one of the biggest references for lovers of the cinema when it comes to specialized print media.

Therefore there was no better way of educating our audience about the fight against piracy than in a medium directly directed to them, creating an educational campaign with emblematic persons of cinema and television.