Cannes Lions
LEO BURNETT ADVERTISING, Kuala Lumpur / WORLD WILDLIFE FUND (WWF) / 2009
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Description
A man is interrogating a boy who is tied up asking if he stole from him. He insists he did not take it - the man hits him in the face with a lamp. An alarm goes off and an assistant tells the man interrogating to turn off the lights. The boy who is beaten up explains why: because it is earth hour 8:30-9:30 March 28th and everyone should turn off their lights. The light is turned off. Super: Put asside your differences.
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