Today climate change is one of the major global challenges. In recent years, the climate on the Earth has changed a lot, with some countries suffering from heat waves, others from too harsh and snowy winters that are unusual for these places.

But most people are not worried about environmental problems until they see their real consequences.

Our goal was to draw people's attention to the issue of climate change and global warming, demonstrating the real impact of this irreversible process.

In July 2019 the whole world was using FaceApp – the app that shows how we’ll look like when we are old. Almost 1 800 000 daily users aged everything, but no one thought how most beautiful places on the planet are going to look like if we do nothing about climate change.

We decided to show how the Earth will "age" because of climate change when our FaceApp portraits become a reality.

We decided to use the hype around FaceApp's application, which allowed users to "age" their faces and create memes in large numbers.

Together with Greenpeace Russia in July 2019 we introduced the EarthApp - in 24 hours we faked the app-launch which "ages" the Earth. We showed the possible future of 6 recognizable places of Russia if we don’t stop the climate change - Moscow, St. Petersburg, Sochi, Baikal, Siberia, the Arctic, publishing them on Greenpeace Instagram account.

We made a series of posts in Greenpeace Russia Instagram account with the pictures of the aged popular places and on the official Greenpeace Russia website.

In one week the whole pool of key Russian and foreign business, lifestyle, news and ecological mass media wrote about the campaign. The campaign was shown on Moskva 24 – a top-rating TV channel.

Popular bloggers, influencers, eco-activists and all those who care about the future of our planet supported our initiative by sharing pictures in their social media accounts and providing information about it. This helped to draw attention of a wide audience to the environmental agenda and global warming.

The total campaign coverage was about 135,000,000 people. With zero budget for the promotion PR-value was about 10 000 000 rubles.

We got more than 130 publications about the project in top Russian and foreign mass media including The Drum, Esquire, RIA Novosti, Mail.ru, Afisha Daily, Planet.fr, GQ France, Buro 24/7, Vesti, etc.

Popular TV channel Moskva 24 also broadcasted a reportage about the campaign.

Many key influencers and bloggers as well as ordinary people inside and outside Instagram supported the initiative. They shared the posts, inviting their followers to join the Greenpeace movement against climate change.