Objective: To support the Timberland Earthkeepers boot and communicate in a light hearted way Timberland's commitment to protecting the outdoors. Concept: The ad follows two hikers, one wearing Timberland's eco-conscious Earthkeepers boots and the other wearing regular outdoor boots. As the duo trek through the wilderness the hiker wearing Earthkeepers is spared nature's wrath while his friend is not.

Target audience: 18-35 year-old men.