Easiteach is a package of software designed for use on interactive whiteboards in primary schools. This video piece showcases its popularity with teachers and pupils alike by recording the spontaneous comments of genuine users at a series of schools, and setting their voices to animated characters. The strategy was to use the real enthusiasm Easiteach inspires to help boost sales to new customers.

The piece is housed on the client's website, and was also distributed to teachers via a viral email campaign. Its charming humour and honesty have ensured the film’s success both virally and via sales revenues.