Brazil’s economic boom is attracting many students and professionals to the country. As most of the foreigners don’t speak Portuguese, they can’t understand local TV shows. So, Easy Way language center decided to make their lives a little easier by creating a web service that combines Closed Captioning technology with Google Translate to provide subtitles for Brazilian TV in any language. So far, over 1MM lines of subtitles were translated on the website and all classes are sold out.

In an integrated effort with the creative and technology teams, we developed the second screen app that translates the closed captions of local TV shows to any language.

Since there aren’t relevant media options to reach this target, we decided to build one to relate with the expatriate community. With display media and mobile advertising to promote the app, we could effectively reach them to engage on the use of our app.

So far, over 1 MM lines of subtitles were translated by the app and all Easy Way classes are sold out.