We derived a concept that puts food and education together- fooducation, and then changed the use of food packaging from solely protecting the product to become "textbooks”.

In order to communicate to children how blessed they are with food, we illustrated the birth and growth of animals, up to their processing to be sold as meat.

By connecting this to the meat seen from the round window of the package, we were able to convey that we are taking a bit of life by consuming the product.

The Eat Life Package was sold in grocery stores where many families with children gather, and data of the package was also provided as a free download online, so that "fooducation" could also be given at home. As a result many children were able to learn that they are privileged with the blessing of consuming the “lives” of animals.