Cannes Lions
M&C SAATCHI, Geneva / NESTLE / 2017
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As you know, Nestlé Waters has lots of water brands. International and local. But, in Switzerland, HENNIEZ is probably the most famous local brand of water. It's the only one brand which provides still water (blue label), sparkling water (green label) and strong bubbles water (red label) and in different bottles size. 25cl, 33cl, 50cl, 1liter, 1,5liter...PET, Glass, at home, for restaurants, out of home formats... That's why we play with these 3 colors green-blue-red. Connected to natural food.
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