Kalenji is a French brand who make accessibly priced running shoes. Many other running shoe brands associate running with performance, sacrifice, and constant self improvement. But Kalenji want to stake out a territory associated with pleasure. They believe that running is not a religion, but a pleasurable part of a balanced life, and that running should be accessible to everyone. Instead of advocating a ‘live to run’ lifestyle, Kalenji preach ‘run to live’.

The idea is called Eat Your Run, and it was a special event where diners paid in kilometres instead of cash. We took over an existing restaurant in Paris for two days. In collaboration with Michelin trained Parisian chef Kosuke Tada, we designed a three course menu. To pay for their meals, guests ran in their new Kalenji ELIORUN shoes, accumulated kilometres on their running app, and then came to spend them at the restaurant. Data from all running apps was accepted

We took over an existing restaurant in Paris for two days. In collaboration with Michelin trained Parisian chef Kosuke Tada, we designed a three course menu that definitely didn’t shy away from enjoyable, satisfying ingredients such as butter and cream. To pay for their meals, guests showed their cumulation of kilometres on their running app. Data from all running apps was accepted.