Cannes Lions

Echoes of the studio

BETC, Paris / STUDIO XAVIER VEILHAN / 2018

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Studio Venezia opened doors that are usually closed to the public, and let the public have a look at the creative process.

A lot of prominent musicians were more than willing to come to the Studio Venezia to record.

We created a cocoon, a dedicated website on which you can experience spatialization of sound. As if you were in the Studio Venezia.

This idea wasn’t to have an extension of the Studio, but a complementary piece of art in itself: the art direction was inspired by the wish to represent the sound with organic material such as iron meshes, for example. In opposition to the wood structure of the Studio Venezia.

Xavier Veilhan created the Studio Venezia, we created Echoes of the Studio, the two creations are part of a bigger live creative process.

Execution

From the idea to the prototype, the whole project took 6 months to come alive.

Several workshops with Xavier Veilhan led to this digital idea and artistic execution.

We led the conception and production of the idea, along with Deezer, a major streaming player in France who co-produced the project with us.

A first Proof Of Concept was developed while the Studio Venezia was still under construction.

Once the microphones were installed, 5 days before the launch, we could connect the audio streams and test our concept.

The website was developed with Make Me Pulse, a production studio expert in 3D webGL development.

Outcome

40k total visits over 6 months in 45 different countries.

A lot of media coverage on the Internet and cultural/musical magazines: Wallpaper, les InRocks…

Facebook live organized jointly with Radio Nova and the Studio Veilhan.