-We created 2 garbage mascots to make trash likable and the challenge believable.-We promoted the campaign with these 2 mascots on interactive taxi screens, print media, and online media.-We asked various corporate partners and manufacturers for their waste materials.-We organized 6 Eco-Art workshops where participants could come and make use of these materials.-We contacted schools and individuals to participate.-We called for votes from the public via interactive taxi screens and the website to determine the competition winners.-We displayed the most notable pieces in an exhibition.

We received 6,686 requests for entry forms in just 2 weeks; 10,122 email requests for the digital mascot wallpapers in 2 weeks; 47,447 votes cast in 2 weeks. Over the 3 month period of the campaign, 35,000,000+ viewers were reached, with more than with 6,700,000 of them actually playing with the interactive taxi screens campaign. The responses were so phenomenal that we have the support for the campaign to go country wide for this following year.