Cannes Lions

ECO-NAVI WASHER-DRYER

DAIKO ADVERTISING, Tokyo / PANASONIC / 2011

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Everyone knows what it’s like to ruin clothes in the wash. In this commercial, various ways in which clothing gets ruined are conveyed through sound processing as a young woman recounts a week of problems. Panasonic’s Eco-Navi washer-dryer helps to avoid such problems by adjusting the washing drying cycle for each type of load while saving water and energy, and perhaps one’s social life...

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