Cannes Lions
PUBLICIS BRUSSELS, Brussels / RENAULT / 2010
Overview
Entries
Credits
Execution
We have created a radio commercial in an original format (very short) to catch attention by breaking traditional long and sometimes annoying car commercials. Moreover, we have realised the first car commercial that emitted very few CO2.
Outcome
We received a good reaction and an increase in visits on the website of Renault.
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12 items