Target group: 16-25 years of age. The aim was - to announce the 'Oecumenic Rock and Soul Festival' (Rock, soul, rap music, karaoke ... ) and address the target group - to receive high response in the youth community - low expenditure!!! To become 'talk of the town' in a positive way - to create a fresh and awake appearance of the church. By slightly alienating a well-known icon, we attracted the necessary attention for people to call up the presented programme hotline. We know this, thanks to over 200 phone calls which consisted of positive feedback. Every caller wanted to know more about the event. The people were especially positive about the new refreshing and modern performance of the church. And last but not least, there were more than 600 visitors at the event, which was a record attendance.