Spikes Asia

Ed: Anxiety-busting banking

WUNDERMAN AUSTRALIA, Sydney / ME BANK / 2016

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Overview

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Credits

Overview

Background

Our objective: Launch ME’s new online school of money and give it a visual identity that will engage and educate Australians in money education.

Execution

30 fun filled nuggets of learning: Using our puntastic piglet Einswine, we developed 30 bespoke online learning modules and intricate storyboards for more than 7.5 hours worth of online video content. Each module taught students about a different facet of financial knowledge that debunks bank blah and money mumbo jumbo covering; different types of home loans, banking jargon and tips on budgeting to name just a few.

An icon factory that handcrafted over 300+ icons: Each individual learning module involved the creation of bespoke hand crafted icons that were used to egg-ucate ME’s stressed out students.

3D models and eggs with legs: Working with our collaborative retouching partner, Limehouse Creative, we developed and crafted bespoke 3D models which involved dancing eggs with legs, pan sizzling logo and food animations.

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