India is home to one of the biggest entertainment industries in the world. Full of stars, big budget capers, elaborate sequences, etc. It’s a part of our tradition. Most of the brands tend to do product placement in films and sponsored television programming, innovative branded content is still up and coming. Celebrity endorsement is one of the most popular ways of executing branded content.

The Fortune Mother Exchange website is an online directory for mothers who are away from their children. We called it Fortune Mother Exchange and worked out a simple mechanism to execute this project.

The mechanism allowed a mother whose child is studying in another city, to find a match with a mother whose child studied in hers. Mothers could then exchange their child's favourite recipes and teach each other the techniques involved in cooking those recipes.

It has achieved 1,08,047 paid views and 1,29,987 organic views till date. Since the website went live, it has had 64217 page views, 24077 sessions, 21479 users and over 2000 registrants who got on the Mother Exchange program.