TARGETHousewivesPROJECT PURPOSEIn Japan, Eating raw eggs with rice is very popular therefore people are very consious of the freshness of eggs. To create a unique and accessible cartoon character “Prince of Eggs from the Woods” as the face of the brand “Eggs from the Woods,” and communicate its safeness and freshness in a simple manner.NARRATIONEggs from the woods, produced by egg experts.