Cannes Lions
ALFRED INTERNATIONAL, Amsterdam / GROLSCH / 2013
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In her new European Championschips-commercial, Grolsch wishes the Dutch soccer team good luck with their own version of the Dutch Wilhelmus-anthem. Specially for the European Championships 2012, the infectious 'plop'-sound of the Grolsch bottle bracket and the most well-known sounds of the coming soccer-summer are brought together. A commercial about tasty beer and simultaneously an endorsement to the Dutch soccer team. Because Grolsch does sound better, also during the European Championships. The commercial with the "Plop-Wilhelmus".
Geen 16? Genn druppel. = Not 16? No alcohol.
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