In the ad we see several situations related to an extremely important soccer match: El Clásico. With a fast pace, and to the tune of "Come on" by The Hives, we see several hashtags overprinted about each situation. They are the different meanings that a single element may have: a referee can be a #hero and a #villain, a ball hitting the post can be a #phew or a #wow, El Clásico is a #show a #game and a #religion all at same time. Finally, we reveal the Audi Q2 and a final message: the best things in life are impossible to tag.