Cannes Lions

ELE ELA MEN'S MAGAZINE

PUBLICIS SALLES NORTON, Sao Paulo / EDITORA MANCHETE / 2005

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A male reader can be seen from above, with an issue of Ele Ela magazine in his hands. When we roll the mouse over the ad, his head moves up and down, as if he were having oral sex with the magazine's model.This ad was made to introduce the website for Ele Ela, one of Brazil's leading men's magazines. The target group is males aged 18-49.

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