Cannes Lions
ELECTRIC FAN
FIRSTELL COMMUNICATIONS SHANGHAI / MIDEA HOME APPLIANCE & ELECTRONICS / 2009
Awards:
1 Bronze Cannes Lions
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Execution
The well-known Shanghai Haitong Building is marked with its wave design on the top. Our outdoor advertisement is placed outside the building, opposite to Shanghai Haitong. It looks like the powerful gust from a Midea electric fan has caused the wave design.
Outcome
Raised the sale volume up to three times higher than before.
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6 items
