Niko is a brand of electronic devices.They developed a new type of switch.The switch is totally invisible because it is built into the wall, so you can paint or stick wallpapers over it.We had to communicate the new range of invisible built in light switches by Niko to the top architects in Belgium

We created a huge book with wallpaper samples and sent it to 500 top architects.It demonstrated the possibilities of the new series of switches, and in the back of the book they could find a demo of the switches.

Each and every one of the 500 architects has responded positively. With compliments, and with orders.The book was only sent in December 2007, so it's too early to give any precise results of the orders.As for brand awareness, the score is 100%.