Cannes Lions
DUVAL GUILLAUME, Antwerp / EXELLENT ELECTRO RETAIL / 2009
Overview
Entries
Credits
Execution
We created an Exellent shopping bag explaining the promotion with a picture as if the installer (service) is included in the bag.
Outcome
Where in the past store managers themselves had to propose to clients the free ‘home delivery and installation’ concept, shop managers now experienced a demand from clients.
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