Originally our client expected us to buy regular spots under the tight budget. However, we set higher standards for ourselves. We believed that we could do more than just delivering the message at low cost. It was more important for us to maximise client's return on investment. We aimed at improving the image of the brand and eventually it also benefited the sales.We helped the client to negotiate the special barter deal to achieve the cost-efficient goal. Meanwhile, we also involved the media owner to design the ultimate tailor-made interactive programme.