With the challenges of being a small player up against big Hi-Fi chains and their media budgets, our mission was to put all effort into creating a story that could catch the attention of Pause offer among influential people such as journalists – hoping they would pass it on… We connected the world to Pause Home Entertainment Store, inviting everybody to experience the true nature of Pause passion for customized sound systems. Meet the first Human Jukebox a.k.a. Fredrik Hjelmquist, CEO of Pause.

The campaign broke even after only 6 days, increasing sales by 112 % compared to last year’s campaign period. Store visits increased about 400%, and traffic to the web store over 600%.