Cannes Lions
MEDIAEDGE:CIA, Stockholm / NETONNET / 2008
Overview
Entries
Credits
Execution
We opened a container store on the main square and created active engagement through competitions and guerrilla activities. Kalmar was covered with handwritten brown posters with the text: “Do not buy a flat screen TV before 16/11”. Brown storage boxes were also placed in unexpected places.
Outcome
Top of mind increased from 2% to 18% = 800%Brand Awareness increased from 5% to 59% = +1080%The awareness of the opening in Kalmar increased from 25% to 72% = +188%
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