Cannes Lions
McCANN WORLDGROUP, Hong Kong / MTR - ELEMENTS / 2009
Awards:
Overview
Entries
Credits
Execution
Can you imagine sound as something else?
We transformed sound into many different art forms, and turned these forms into a series of limited edition products to reward our loyal customers: From a silver pendant to chocolates, T-shirt, even home décor items for redemption.
How about transforming sound live?
Inside the mall, we organized a month-long event showcasing the stories and creative process behind our products. We also built a mega Sound Lab with an interactive visualization system that enabled visitors to transform and see their voices live.
What’s more, the event was supported and extended into a fully integrated campaign that encompasses online gaming, mobile advertising and a special press kit, to name a few.
Similar Campaigns
9 items