Can you imagine sound as something else?

We transformed sound into many different art forms, and turned these forms into a series of limited edition products to reward our loyal customers: From a silver pendant to chocolates, T-shirt, even home décor items for redemption.

How about transforming sound live?

Inside the mall, we organized a month-long event showcasing the stories and creative process behind our products. We also built a mega Sound Lab with an interactive visualization system that enabled visitors to transform and see their voices live.

What’s more, the event was supported and extended into a fully integrated campaign that encompasses online gaming, mobile advertising and a special press kit, to name a few.