The Faroe Islands are the place in the world with the largest passion for football. 10% of the population goes to see a live match every week, and 6% of the population belongs to a Liverpool fan club. What makes these remote islands population so fanatical about an English club?

We’ll find out by getting to know Elia, a little girl from Faroe Islands who has one love: Liverpool FC. She also plays football in the local team opposing all those people who think football is not a girl’s thing.

We will propose her to travel to Liverpool to be a Player Escort in a Champions League match. There, we'll also get to know the story of Jacqui McAssey, who edits a fanzine called "Girlfans" dedicated to make women visible in football. This time, she will have the chance to give visibility to the least know female supporters worldwide.

Last UEFA Champions League season Mastercard launched the concept ‘A ball can start something priceless’ with an emotional TVC. This year we wanted to take the concept a step further and showcase how football can start something priceless for real. We partnered with a well-known film director, Daniel Sánchez Arévalo, to document the connective power of football through stories that happened already in the lives of people, because of Champions League.

Each story shows the power of football to connect people, to build bridges and be an inspiration for others, to understand football the same way Mastercard does: as a way to bring people together and start something priceless.

With each episode, we managed to strengthen Mastercard’s position and direct the

conversation so it doesn't just speak of football, but also of all the feelings it generates beyond the stadium, the field and the sport itself.

Mastercard, official sponsor of the UEFA Champions League (UCL), and Daniel Sánchez Arévalo, awarded director of films such as "DarkBlueBlack" or "Primos", have joined forces to create "Priceless Stories", an audio-visual project made up of documentary pieces that show how Mastercard can connect fans through his passion for football, living Priceless Stories.

Elia 10 is the first of the three episodes that compose the whole documentary series. It was released during the semi-finals of the UEFA Champions League 2018/19 season, on both Mastercard and UEFA official platforms, across Europe.

Second episode will be released the week prior to the final. The last one, will be released the week of the final in Madrid, on June the 1st. And it’s closely related to the city that will host the final, as a tribute to this season’s final match.

The first week we achieved +2milion impressions, a CTR of 0.68% and more than 30% of the viewers saw the whole documentary.