This was an email invitation to members of the press inviting them to a party hosted by Nokia in the Royal Opera House in London. The theme of the party was ‘Japan’. We knew two things about this audience: 1) They get loads of this type of stuff in their inbox-so we designed the mail to intrigue without giving too much away. 2) They have broadband connections–so we could lead them through a short Flash sequence without causing too many problems.