Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / DIAMOND OF CALIFORNIA / 2009
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A guard stands in an empty prison. A fellow guard asks “What happened here?” We cut to “2703 Escapees Earlier” and see hundreds of prisoners escaping. Amid the chaos the guard is asleep at his post. We cut back to the empty prison. The lone remaining prisoner speaks up. He knows what went wrong: the guard was slumping. The prisoner tells him to, “eat some Emerald Nuts.” He eats them and perks up. Heroic music swells. Cut to packshot. Voice over: “Banish the 3pm slump with the natural energy of Emerald Nuts.” The now-alert guard yells, “Let’s lock ‘er down!"
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