The promotion for Emergency Box directly takes place in womens’ restrooms of upper-class venues, where the female target audience mingles – in this case – where women freshen up their makeup. This fact is highly relevant to the campaign because its goal is to endorse Marionnaud, a high-end beauty retail chain in Switzerland.

The locations in which the Emergency Boxes were distributed claimed to have had a considerable amount of positive feedback by females using their restrooms. In addition, Marionnaud noted that their clientele might be rediscovering the perfume classic by Jean-Paul Gaulthier Le Classique. This deduction was made due to a slight increase in the purchase of said perfume at several Marionnaud stores during the campaign.