Cannes Lions

EMERGENCY ROADSIDE ASSIST

WHYBIN\TBWA MELBOURNE, Melbourne / RACV / 2014

Case Film
Case Film
Case Film
Case Film
Case Film
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Overview

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OVERVIEW

Description

RACV Emergency Roadside Assistance needed to remind people that if your car breaks down, rather than call a friend, it’s better to call a professional.

So we created a series of films highlighting just how useless friends can be in a breakdown scenario — proving that when your car breaks down, it really is better to call RACV Emergency Roadside Assistance.

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2019, RACV

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