Cannes Lions
BAUMANN BER RIVNAY SAATCHI & SAATCHI, Ramat Gan / LATET CHARITY / 2015
Overview
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Credits
Description
We knew that people conduct most of their daily communication on their smartphones,
so it was natural that we should look for a new way to raise money and increase donations through this medium.
For our client- a charity organization, it was necessary to find a new platform for donation,
one that would suit the Smartphone generation and making giving easy for them.
Outcome
Emojew became the #1 app in it's category (iphone app store Entertainment category)
Emojew became the #10 app in the overall iphone app store ranking
Emojew got dozens of mentions in blogs and on social media
Donations to Latet rose by 44% compared to last year
But more importantly it seems like the EMOJEW app could be a great donation platform for many years to come.
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