Cannes Lions

Emoji Insurance WhatsApp Radiospots

ETCETERA, Amsterdam / DITZO / 2016

MP3 Original Language
MP3 Original Language
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Description

We hear an incoming damage claim message from a customer that was sent to Ditzo. The message explains the specific damage with emoji. The message is read out loudly by the built-in voice of a smartphone. The Ditzo voice-over then explains that customers of Ditzo don’t need a complex claim form and can instead use a simple whatsapp (and other social media messages) to claim damages. Ending with Ditzo’s tagline: ‘Insurance with a smiley’.

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