The Emoti Sounds is A plug-in for the most popular screen reader in the world that brings much more emotion to their lives with a simple idea: giving sounds to Emoticons. Now, instead of a cold narration, they can hear genuine emotions. “Emoticon kiss” has become a real kiss sound. “Emoticon laughing" has become an out and loud real laugh. And more than 70 Emoticons has become real. Because for them, hearing is a way of seeing.

First, we identified the most popular Emoticons from social networks. Then, in partnership with one of the biggest Institutes in the world for visually impaired students, we recorded sounds to represent each one of the Emoticons. And created an update for NVDA, the most famous screen reader in the world. Thus, cold narrations is out, real emotions are in.

The video presenting the idea instantly became viral reaching 200.000 people in just two weeks,

which helped us with an increase of 32% of fans on our Facebook page. Many important people started to talk about the idea, including the Sao Paulo Government that said: “Simple Amazing!.” And the president of Benjamin Constant Institute compare the idea with ideas that have completely changed visually impaired peoples lives saying: “Braille, Audio-guide and now the Emoti Sounds.” At the end of the second month we’ve already had more than 1,5 million in earn media and more than 90.000 blog mentions. But the best of all, more than 10 thousand downloads on launch month.