Orange reinvents the gift package with the Emotion Capture Box. The first-ever gift box with an integrated camera, that films the emotions of the person opening it. The captured emotion is sent directly to the mobile of the gift giver.

The Emotion Capture box has been designed to capture the unique moment of the opening of a present. A period of researches and tests was necessary to launch the ideal prototype before starting the production of 5.000 boxes on an industrial scale.

The key concern was to find the right place for the camera, and the right moment to trigger it. Sending the video has been made possible thanks to the Orange mobile network and to the 4G SIM card directly integrated in the electronic system of the box.

The campaign was launched on November 19th. TV, press, outdoor, point of sale and direct marketing was all about emotions and the ability to capture them with Orange by winning one of the 5000 Emotion Capture boxes on the web site emotionsdenoel.orange.fr.

année avec Orange en gagnant une des 5000 boites Emotion Capture sur le site emotionsdenoel.orange.fr.

90 000 requests have been made for the box on emotionsdenoel.orange.fr.

In less than 48h hours, all the boxes have been won.

More than 30 000 emotions have been received on the Emotion Capture Box video platform.

+ 150% traffic on orange.fr