In 2010 Allianz UK was named the UK’s Best Insurance Group at the Insurance Industry Awards. To maintain this position as a premium provider of insurance services, Allianz wanted to attract and retain the best employees within its company.So Allianz set about creating an internal campaign using London 2012 to engage with its 4,000 employees and 6,000 brokers. Not only would they enjoy an historic sporting experience; along the way, leading British athletes would show them exactly what it takes to be an 'outstanding competitor.' 'Team Allianz,' comprising 11 Olympic and Paralympic athletes from Olympics past, present and future, was formed. The campaign launched with an engaging film series inviting employees to get to know 'Team Allianz' and the challenges they face in competition. Throughout, the campaign engaged employees across the UK through blogs and tweets, an athlete tour and a photo exhibition, culminating at London 2012 with tickets and hospitality to watch Team Allianz perform.On 28th March, 2,000+ employees viewed the launch on large screens across Allianz’s 22 sites. Four short films launched Team Allianz, part of a series of 24 airing up until the 2012 Olympics, along with extended features in 'Cover Magazine,' Allianz’s internal publication.

Between September and December 2010, 11 top athletes were contracted to form Team Allianz.Between October 2010 and March 2011, 20 days of filming took place to produce over 20 films that introduced Team Allianz to employees, and explored Bain’s business values through an athlete’s eyes and single 'Moments' that each athlete had experienced that led to a particular learning or epiphany in their careers. Simultaneously over 2,000 action and portrait photographs were selected to internally promote the 18 month campaign. This launch stage paves the way for a comprehensive blog and Tweet engagement between Team Allianz and Allianz employees, a summer long live tour of 22 Allianz offices, a photo exhibition over the winter. In 2012, with Team Allianz fully integrated in the hearts of the employees, many will get the opportunity to watch the athletes compete and share in their success.

On 28th March the Team Allianz campaign was launched on large screens to its 2,300 employees across 22 UK sites. The first four short films were produced to launch Team Allianz, part of a series of 24 films which will air right up until the 2012 Olympics start.A collection of 500 high quality photographs were also used to introduce Team Allianz and supported by story copy within posters, through Allianz’ employee intranet, and featured in the company’s corporate magazine, 'Cover Magazine' which was printed in 6,000 copies and distributed across the UK offices and broker offices.While the campaign continues, the launch phase is complete. Its films are a rare and well-crafted insight into the challenges and character of UK Olympians and Paralympians. They engage employees at an emotional level and effectively communicate the approach and values that transcend sport and business to become 'the outstanding competitor.'