Giant outdoor structures depicitng the image of a woman's face were erected. Over the period of sixteen days of activism, material on the structures changed - the woman's face gradually became more bruised. Copylines explained how it is beliefs and attitudes that feed the problem. On the day the face was at its most bruised, events were held beneath the structures, radio stations held outside broadcasts and survivors of violence against women spoke. People stood in the shape of a giant white ribbon and text messaged their willingness to change their beliefs. At the event, material was changed once again. This time the face began to heal.

By the end of the campaign 20 096 people had directly taken a stand against violence against women.

In addition, 4, 416 691 rands worth additional media was generated via PR.A sense of hope once again surrounds the fight against violence against women and people feel galvanised in their stand.