Cannes Lions
VMLY&R , Santiago / STATE OF PALESTINE / 2019
Overview
Entries
Credits
Background
Most people support a cause. Saving the planet, animal rescue or simply put ourselves on the side of a minority, there are causes for all.
But what happens when the cause perturb us, but we do not get involved because it does not touch us directly? What happens when it is a complex and prejudiced topic? How do we make visible the causes that are more difficult to support?
Put on the table and make visible an uncomfortable and prejudiced issue making evident what is happening in the heart of a country in constant danger of extinction, by declaring a truth that has spread for more than 71 years.
In this way we will rise awareness and conversations through education.
Execution
The photograph portrays a reality that happens in Palestine.