Create a compelling speech for strategic commercial segments and audiences (specifically employees) that would introduce the new brand universe in an engaging and surprising way. This universe was composed of several new elements: a revamped logotype, a fresh colour palette, a customised typography, a unique sonic expression, a differentiating photography, and a strong graphic concept, amongst other elements.

Moving beyond standard interpretations of classic corporate identity, we decided to make the new Repsol brand universe more tangible and place it out of its usual context (templates, brand guidelines and design applications), giving it a real human scale and an accessible character. The result is a revitalised portrait of the brand and all things that shape its expression, whether verbal, visual or sonic.

The new identity and the way it was presented to employees was an outstanding success and is creating a renewed enthusiasm within the organisation, which resulted in a greater internal pride. All employees are now asking for a framed poster of the photo portrait to take home.