- Highlight the ease-of-use of the online service. Send out a DVD with a 13-minute video that continuously tells customers all they need to do is click anywhere on the screen to access the online agency.- Provide an incentive through a competition where customers can win either an advertising campaign developed by an agency, or a workspace remodelling performed by an architect.

80% of customers who saw the video visited the online agency.Within 3 months, 10% of new customers had signed up through the online agency.