Cannes Lions

ENERGY COMPANY

PROXIMITY BBDO, Boulogne-Billancourt / EDF / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

- Highlight the ease-of-use of the online service. Send out a DVD with a 13-minute video that continuously tells customers all they need to do is click anywhere on the screen to access the online agency.- Provide an incentive through a competition where customers can win either an advertising campaign developed by an agency, or a workspace remodelling performed by an architect.

Outcome

80% of customers who saw the video visited the online agency.Within 3 months, 10% of new customers had signed up through the online agency.

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