Every year people sign up for City2Surf and have plans of participating, only to train a few days before the event.

This does not help runners do their best, being at your best is what Gatorade is all about.

We geared our sponsorship towards making the runners better.

When runners registered they were given Gatorades and a map of the circuit.

It circuit was developed with the institute of sport. The Circuit was promoted through social media where runners could meet and organise training partners. On the day Gatorade stations helped runners keep hydrated and to do their personal best.

76,000 people drank our product exclusively throughout the race. At the end of the race it took organisers over 8 hours to clean up our sampling cups! Plus, the race winner Michael Shelley completed the race in a personal best time of 41.02.