IDEATo demonstrate their main benefit, we identified an insight, some small 24 hour business, such as liquor stores, grocery stores and drug stores cannot afford to take a snooze, since they have to serve their customers day and night.We offered them to change their old "open 24 hours" signs for new ones sponsored by our product.The new "open 24 hours" signs had a MAXX ENERGY drink can, feeding the sign with its liquid, giving it enough energy to carry on nonstop.

RESULTS:More than 50 establishments changed their old signs for MAXX ENERGY neon signs, double the amount originally planned.We achieved greater presence in strategic locations where our product is distributed.We reinforced the core strength of our product, MAXX ENERGY keeps you awake.