Cannes Lions
EURO RSCG KIEV / STARIY DRUZHE / 2006
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‘Non Stop’ brand was launched in Ukraine in 2005.The basic message of the commercial: we wanted to express the idea of whatever you do, (study, work, play, make love, or anything else).You can do it as long as you want, or need if you have a ‘Non stop’ bottle in your hand.
We understand that in order to become a part of youth culture the commercial has to speak the language of youth, evoking so-called ‘wow-effect’. That’s why we have chosen the most provocative situation and careless, trashy style for the advertisement.
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