Cannes Lions
KWEAD.COM, Sao Paulo / NESTLE / 2006
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Description
PowerBar Training – your personal training in mobile phone.Our purpose was to create an innovative way of consumer envolvement with the brand PowerBar from Nestlé. That’s why we thought about a service that strengthens the brand´s concept: to improve the performance of the sports players.We created this application directed at the public, who will be connected with the brand in their training activity wherever they may be.