A mobile spectacle made up of a convoy of high performance vehicles including a travelling 3D projection mapping cinema, travelled a total of 65,950km, conducted 399 activations and engaged with 15,191 people. The activation engaged audiences through the immersive 3D experience, games, music and opportunities to win prizes.

We increased sales by 17% in just 172 days. We educated 15,191 members of our target market about Castrol oil variants at 399 activations using a world first; travelling 3D projection mapping cinema, inside a truck. 65,950km were covered by our truck and high performance vehicles in total. We awarded 4,298 prizes and completed 2,670 surveys.